Local SEO + AI visibility · UK local businesses
Get found on Google.
Get named by AI.
A burst pipe at 11pm. A toothache before a wedding. A tax deadline on Friday. Your customer asks Google — or ChatGPT — who to call, one or two businesses get named, and everyone else gets nothing. Get Picked makes sure the answer is you: whether you're a plumber, mechanic, dentist or accountant.
Free audit, no contract, yours to keep. In 48 hours you'll see exactly where you're visible — and where the calls are going instead.
The shift
Search has changed. Most trades haven't noticed.
Being "on page one" is no longer the game. Google's map pack shows three businesses. An AI answer often names just one or two. Either you're the answer, or you don't exist.
Then
Ten blue links
Customers scrolled results, compared a few websites, and rang around. Ranking anywhere on page one earned you calls.
Now
One answer
Google's AI Overview or a chat assistant answers directly — and recommends one or two local businesses by name. The rest are invisible.
See the difference
Right now, AI is recommending someone. Is it you?
Ask any AI assistant the question your customers ask. Here's what the answer looks like when you're invisible — and when you're picked.
- FlowFast PlumbingWell reviewed, 24/7 call-outs
- Rapid Drains CoEstablished local firm
- AquaServe NWFast response times
- YOUR BUSINESS4.8★, 24/7 emergency call-outs, clearly listed services and coverage
- FlowFast PlumbingAlso well reviewed
- Rapid Drains CoEstablished local firm
This isn't hypothetical — it's the exact test we run in your free audit, and it works the same whether the question is "best emergency plumber in Salford", "good dentist near me in Leeds" or "accountant for small businesses in Bristol". We ask ChatGPT, Gemini and Claude the high-intent questions for your business and area, and show you who they name. Every month you're not in that answer, those customers go to whoever is.
What we do
Three layers of visibility, one job: make you the answer
Google map pack
Google Business Profile optimisation, review momentum, consistent citations and local pages — so you rank in the top three when someone searches "emergency plumber near me".
AI visibility (GEO)
Structured data, entity signals and citable plain-English content — so ChatGPT, Gemini, Claude and Google's AI Overviews can find you, trust you, and name you.
A site that converts
Fast, mobile-first, schema-marked pages where calling you takes one tap. The technical foundation both Google and AI assistants require — and the one most trade sites lack.
Proof
What a visibility audit actually finds
A real audit excerpt from our audit engine — business anonymised. This is the report you get, free.
Visibility audit — emergency plumber, Greater Manchester
- ✕ Not in the map pack top 3 for "emergency plumber near me" in 5 of 6 postcodes tested
- ✕ Google Business Profile 40% complete — no services list, 4 photos, wrong opening hours
- ✕ Asked for an emergency plumber in the area, ChatGPT, Gemini and Claude named competitors — never this business
- ✕ Website has no structured data, 6.8s mobile load, phone number not tappable
- ✓ 4.8★ average across 31 reviews — a genuine strength no one can currently see
How it works
Three steps, no jargon
Free audit
Tell us your business and area. Within 48 hours you get a plain-English report: where you show up on Google, what AI assistants say when asked about your trade in your area, and what's costing you calls.
We fix what it found
Business Profile, reviews, schema, site speed, citations, citable content. Priority order set by impact — the fixes that win calls first, first.
Track being picked
A monthly report in numbers you care about: map pack positions by postcode, and prompt tracking — we re-ask ChatGPT, Gemini and Claude the high-intent questions ("emergency plumber in your town", "best dentist near me") and record whether they name you. No vanity metrics.
Pricing
The audit is free. The rest is simple.
What visibility is worth
One new customer
An emergency call-out is £150–£500. A new dental patient or accounting client can be worth thousands over the years they stay. Miss a handful a month to whoever got picked instead, and invisibility is quietly your biggest cost.
What agencies charge
£800–£2,000+/month
Typical UK SEO agencies — usually with setup fees, 6–12 month contracts, and reports full of jargon. Most have never heard of GEO, and few focus purely on local service businesses.
Free visibility audit → flat monthly fee
The audit is free and yours to keep, whoever you work with. If you want us to fix what it finds, we work on a flat monthly fee.
- No setup fees, no long contracts — cancel any month
- One focus: local service businesses, so nothing is learned on your time
- Monthly report showing exactly what you're paying for — map pack positions by postcode and whether ChatGPT, Gemini and Claude name you
- Optional content pack: local pages built to be cited — area pages, cost guides, emergency guides. Fewer, better, local — not 30 generic AI articles
The alternatives
"Can't I just run ads, or sort it myself?"
Fair question. Here's the honest comparison.
Google Ads
- Local service clicks — plumbers, dentists, solicitors — are among the priciest in the UK
- Calls stop the moment your budget does
- Many customers skip ads and trust the map pack
- AI assistants don't recommend you because you ran ads
- Instant — useful as a short-term top-up
Do it yourself
- Free, and some basics genuinely are DIY-able
- Schema, citations and entity signals are technical and fiddly
- Hours spent learning SEO are hours not on the tools
- No way to know what ChatGPT, Gemini and Claude say about you at scale
- One wrong move (duplicate listings, bad NAP data) sets you back months
Get Picked
- Visibility compounds — rankings and AI mentions keep working
- Local service businesses only, so nothing is learned on your time
- We track what AI actually says about you, every month
- Flat fee, cancel any month — we earn it or you leave
- Starts with a free audit either way
FAQ
Questions trades actually ask
How do I get my business on Google?
Create a free Google Business Profile at google.com/business, verify your address or service area, and complete every section: services, hours, photos and description. Complete profiles get around 70% more visits than incomplete ones. That listing is what appears in Google Maps and the local map pack.
How do I get into the Google map pack?
The map pack is the top three local results Google shows for searches like "emergency plumber near me". Ranking there depends mainly on your Google Business Profile quality, review count and rating, proximity to the searcher, and consistent business details across the web. Optimising those signals is the core of local SEO.
Why is my business not showing up on Google?
Usually one of four reasons: your Google Business Profile is missing, unverified or incomplete; your website is slow or invisible to crawlers; your business details differ across directories; or competitors simply have more reviews. A visibility audit identifies which of these is holding you back and what to fix first.
How do I get my business mentioned by ChatGPT, Gemini or Claude?
AI assistants recommend businesses they can find, verify and trust. That means a crawlable website with structured data (schema), consistent details everywhere, genuine reviews, and clear plain-English pages describing exactly what you do and where. This is called generative engine optimisation, or GEO — it is what we do.
What is AI visibility, or GEO?
Generative engine optimisation (GEO) — also called AEO, AI SEO or LLM optimisation — means making your business citable by AI systems: ChatGPT, Gemini, Claude and Google's AI Overviews. Where traditional SEO competes for ten blue links, GEO competes to be one of the one or two businesses an AI actually recommends.
Do I still need SEO now that AI answers questions?
Yes — more than ever. AI Overviews now appear in roughly a third of Google searches, and AI assistants draw on the same signals as search: your website, your Google Business Profile and your reviews. Strong local SEO is the foundation; AI visibility is built on top of it, not instead of it.
How much does SEO cost in the UK?
UK local SEO typically runs from a few hundred pounds a month for a single-location trade business to several thousand for multi-location companies. At Get Picked, the audit is free, and ongoing work is a flat monthly fee with no long contracts — you can cancel any month.
How long does local SEO take to work?
Expect early movement in four to eight weeks — a completed Google Business Profile and review momentum show quickly. Competitive map pack rankings usually take three to six months. AI mentions follow as your structured data and citations spread. Anyone promising overnight rankings is guessing or gaming.
What's the best way to get more customers online as a local business?
For local services, local search beats everything: someone with a burst pipe, a toothache or a tax deadline books whoever appears first. Priority order: a complete Google Business Profile with steady reviews, a fast mobile website that makes contacting you effortless, consistent details across directories, and increasingly, being the business AI assistants name when asked.
Should I just run Google Ads instead of doing SEO?
Ads work instantly but stop the moment you stop paying, and clicks for local services — plumbers, dentists, solicitors — are among the most expensive in the UK. Map pack rankings and AI mentions compound: once earned, they keep bringing customers without a per-click cost. Many businesses use ads as a short-term top-up while organic visibility builds — but ads alone leave you renting attention forever, and AI assistants don't recommend businesses because they advertise.
About
Why Get Picked exists
Get Picked is a UK agency with one focus: local service businesses — trades, mechanics, dentists, accountants, and anyone whose customers search "near me". We don't do "digital marketing". We do one thing: when someone in your area needs what you do, you're the business that gets picked — by Google and by AI.
This page is our portfolio. It's built the way we build for clients: semantic HTML, structured data for Google and AI crawlers, sub-second load, mobile-first, plain English. View the source — everything we'd do for you is already working here.
Free audit
See where you're invisible
Tell us your business and area. Within 48 hours you'll get your visibility audit — map pack, Google Business Profile, and what ChatGPT, Gemini and Claude say when asked about your kind of business in your area. Free, no obligation.